The Buffalo Bills announced on May 29 a new partnership with Toyota, naming the company a Founding Partner at Highmark Stadium while continuing its role as the Official Automotive Partner of the team.
The multi-year agreement will see Toyota feature prominent branding, exclusive fan experiences, and automotive displays throughout Highmark Stadium. The partnership aims to enhance the game day experience for fans and underscores Toyota’s ongoing commitment to supporting communities and sports organizations nationwide.
“We are thrilled to welcome Toyota as a Founding Partner at Highmark Stadium,” said Jason Hartlund, chief commercial officer of the Buffalo Bills. “We are committed to partnering with best-in-class organizations, and Toyota is at the very top of that list. Their renowned reputation for quality, innovation, and community involvement perfectly aligns with the values of our organization and our fans. We are excited to continue our long-term partnership as we enter this new chapter of Buffalo Bills football.”
Toyota plans to engage fans through interactive activities inside and outside the stadium, exclusive vehicle showcases, and community initiatives across Buffalo. The collaboration will also include joint philanthropic efforts focused on sustainability in Western New York.
“We’re proud to partner with the Buffalo Bills organization, a team that shares Toyota’s commitment to performance, innovation, and community impact,” said John Mineweaser, general manager, Toyota New York region. “This partnership represents more than just sports – it’s about bringing fans together, supporting local communities, and driving excellence both on and off the field. We look forward to creating memorable experiences for fans and building a strong future together.”
Highmark Stadium is currently under construction in Orchard Park near Buffalo and is scheduled to open later this summer. The venue will feature premium seating options along with enhanced amenities such as 360-degree concourses and cutting-edge audio/visual features.
