The Association of National Advertisers announced on May 20 the winners of the 2026 REGGIE Brand Catalyst Awards, recognizing outstanding achievements in brand marketing. The awards were presented during the ANA Brand Masters | ICONS Conference in Los Angeles and highlighted campaigns that excelled in creative effectiveness, experiential campaigns, long-term brand building programs, AI-powered creativity, and more.
The REGGIE Brand Catalyst Awards honored a total of 85 winners across 29 categories. A jury made up of industry experts selected these campaigns for their ability to build brand equity and drive measurable enterprise value. The top honor, Best in Show, was awarded to “Sensory Overload” for Haleon/Sensodyne by Publicis LeOne. Sensodyne’s Sensory Inclusion Initiative featured a documentary aimed at raising cultural awareness and driving change in dental care by educating professionals and empowering patients.
Judges praised Sensodyne’s approach. One Grand Jury member said: “This case study is a masterclass in how to take on a topic or issue that is being overlooked and transformed into a powerful movement for the community it sought to help.” Another judge said: “Their approach was a powerful way to bridge insight to brand to societal needs to business.”
Other major awardees included State Farm with five wins among brands and Infinity Marketing Team leading agency wins with six awards for work with State Farm, Archer Aviation, and HP. Agencies VML and Highdive each received four awards. Brands such as Nestlé, The Hershey Company, Kraft Heinz, eos Products tied with three awards each while Lenovo, eos Products, and Tanishq USA earned two Gold awards apiece.
The judging process involved two rounds: an initial evaluation by over 300 agency and client-side leaders who determined Gold, Silver, and Bronze winners; followed by selection from C-suite industry leaders who chose Spotlight category winners as well as Best in Show recipients.
According to information released by ANA representatives Denise McDevitt (dmcdevitt@ana.net), further details about all honorees can be found at reggieawards.org along with program information at ana.net/awards.
